Sustainable Development April 2010

"We are all pleased and proud to work in Switzerland, a country that has long promoted environmentally responsible development.

We are also proud to work for a Group whose history and values are rooted in nature and, more importantly, that has stepped up its efforts in recent years to be a good corporate citizen.

This is no pipe dream or Utopia : we are a bank and will always need to be run efficiently. But we can rise to the common challenge of reconciling the expectations of our clients, co-workers and shareholder with our collective will to contribute to a form of growth that does not jeopardise the future."

C. Gancel, CEO of Crédit Agricole Suisse

Topics
  • Commitment to sustainability
     
    Sustainable development is a fundamental value guiding the development of Crédit Agricole. Over the years the Group has signed up to a number of charters and international principles in order to structure its resource management and optimise its activities.
     
  • Concrete actions
     
    As a signatory to a number of sustainable development charters, Crédit Agricole has not only confirmed its financial commitment ; it has also taken concrete action at Group and subsidiary level.
     
  • Green Banking
     
    Green Banking : a different and legitimate positioning. Crédit Agricole’s claim is fully justified.
     
  • Advertising campaign
     
    Crédit Agricole S.A. launched an advertising campaign at the end of 2009 to improve brand awareness internationally. The focus is therefore outside France, targeted specifically on economic and financial opinion makers.